Michael Booth

Michael Booth

Tech Project Lead

Michael Booth

Tech Project Lead

Michael is an accomplished entrepreneur who has founded and led multiple businesses across diverse industries. Since 2017, he has served as the Founder and Creative Director of his own successful agency, delivering innovative tech solutions for SMEs and startups.

Michael specializes in developing cutting-edge platforms, including apps, websites, custom software, and digital tools, tailored to meet his clients' unique needs. His creative approach consistently drives business growth through imaginative, forward-thinking strategies.

Overseeing project budgets exceeding £2.5 million, Michael has led teams of 30+ professionals, expertly coordinating complex workflows to deliver high-tech solutions. His expertise spans a wide range of sectors, including hospitality, property, retail, and professional services.

Driven by a passion for creative problem-solving and simplicity, Michael consistently delivers outstanding results, helping businesses overcome challenges and achieve their goals with innovative solutions.

Meet the rest of the team

“The Hospitality by Craft team consistently delivers in all phases of our operation. From marketing initiatives that help drive top-line revenue, to seasonal culinary changes, to budgeting and P&L analysis to ensure maximum profitability, Hospitality by Craft's team of professionals have a huge impact on the success of BOHA. ”

Chase Hunter
Managing Partner of BOHA, London